Attribution

    Defensible contribution, not perfect attribution

    We don't promise to tell you exactly which click caused the deal. We show you which touchpoints correlate with revenue — and give you the evidence to act on it.

    Contribution Dashboard

    Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.

    Attribution explains clicks

    not closed deals

    You know what got clicked. You don't know what actually contributed to revenue.

    Intent shows interest

    not buying readiness

    Signals everywhere, but no way to know who's actually ready to buy right now.

    CRMs track outcomes

    not causes

    You see the result, but nothing explains why a deal moved or stalled.

    40%

    reduction in wasted marketing spend

    78%

    of winning deals show identifiable touchpoint patterns

    2.3x

    faster budget decision cycles

    91%

    confidence in contribution data

    The Problem

    The spend waste spiral

    Click-Optimized, Revenue-Blind

    Your campaigns are optimized for CTR and CPL — not pipeline or closed-won. You're buying attention, not outcomes.

    No Visibility Into What Works

    You know what got clicked. You don't know what contributed to the deals that actually closed.

    Budget Fights Without Evidence

    Every budget cycle is a political battle. No one has the data to prove what should be cut or doubled.

    What Hrvst Proves

    Evidence you can defend, decisions you can make

    No "AI magic" or false precision. Just defensible contribution data showing which touchpoints correlate with revenue — so you can reallocate budget with confidence.

    Contribution Dashboard

    Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.

    Attribution explains clicks

    not closed deals

    You know what got clicked. You don't know what actually contributed to revenue.

    Intent shows interest

    not buying readiness

    Signals everywhere, but no way to know who's actually ready to buy right now.

    CRMs track outcomes

    not causes

    You see the result, but nothing explains why a deal moved or stalled.

    See which touchpoints, campaigns, and channels are associated with pipeline and revenue — not just engagement.

    Deal Timeline

    Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.

    Attribution explains clicks

    not closed deals

    You know what got clicked. You don't know what actually contributed to revenue.

    Intent shows interest

    not buying readiness

    Signals everywhere, but no way to know who's actually ready to buy right now.

    CRMs track outcomes

    not causes

    You see the result, but nothing explains why a deal moved or stalled.

    The complete sequence of touches on every deal. Validate patterns and build conviction before reallocating.

    Touchpoint Heatmap

    Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.

    Attribution explains clicks

    not closed deals

    You know what got clicked. You don't know what actually contributed to revenue.

    Intent shows interest

    not buying readiness

    Signals everywhere, but no way to know who's actually ready to buy right now.

    CRMs track outcomes

    not causes

    You see the result, but nothing explains why a deal moved or stalled.

    What works for which segments, stages, and deal sizes. Find your winning plays by ICP.

    Deal Flight Recorder

    Every touch on the path to revenue

    For every closed deal, Hrvst captures the complete timeline: which contacts engaged, which content they consumed, which campaigns touched them, and in what sequence.

    Use these timelines to validate patterns, build conviction for budget shifts, and show leadership exactly what drove the win.

    Deal Timeline

    Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.

    Attribution explains clicks

    not closed deals

    You know what got clicked. You don't know what actually contributed to revenue.

    Intent shows interest

    not buying readiness

    Signals everywhere, but no way to know who's actually ready to buy right now.

    CRMs track outcomes

    not causes

    You see the result, but nothing explains why a deal moved or stalled.

    Budget Decision Framework

    • Double down on channels that appear in winning deal timelines
    • Reduce spend on high-volume, low-contribution campaigns
    • Identify sequences that accelerate (or stall) deals
    • Compare touchpoint effectiveness by segment and deal size
    Budget Guidance

    From insight to investment decision

    Hrvst doesn't just show you what happened — it gives you a framework for what to do next. Every dashboard is designed to answer a budget question.

    No magic. No "AI recommendations." Just defensible evidence that you can use to make credible budget decisions.

    The clarity to make decisions faster.

    Ready to prove marketing's contribution?

    See which touchpoints actually drive your revenue.