Question 1

Is this multi-touch attribution?

Accepted Answer

No. Multi-touch attribution tries to allocate credit across touchpoints — a fundamentally flawed exercise. Hrvst focuses on contribution: showing you which touchpoints were present in winning deals, so you can make defensible decisions without claiming false precision.

Question 2

How accurate is the lead scoring?

Accepted Answer

Our scoring is designed to be explainable, not magical. You can see exactly which signals drive each score, validate them against your intuition, and adjust weights based on what you learn. Accuracy improves over time as the system learns from your closed-won and closed-lost outcomes.

Question 3

What data access do you need?

Accepted Answer

We need read access to your HubSpot CRM (deals, contacts, companies, activities), your ad platforms for spend data, and website tracking for behavioral signals. All connections use standard OAuth with minimal permissions. We never write to your CRM without explicit action.

Question 4

How long until we see value?

Accepted Answer

Initial dashboards are available within days of connecting your data. Lead scoring requires some historical data to calibrate — typically 2-4 weeks for initial scores, with accuracy improving as more outcomes flow through. Contribution insights get richer as you close more deals.

Question 5

What if our data is messy?

Accepted Answer

Everyone's data is messy. Harvest includes normalization and deduplication as part of the data pipeline. We map inconsistent field values, merge duplicate contacts, and standardize campaign naming. You don't need clean data to start — getting it clean is part of what we do.

Question 6

Do you integrate with tools other than HubSpot?

Accepted Answer

Today, Harvest is purpose-built for HubSpot-centric GTM teams. We're deeply integrated with HubSpot CRM, plus LinkedIn Ads, Google Ads, and common intent data providers. Salesforce support is on the roadmap.

Question 7

How is this different from our existing BI tools?

Accepted Answer

BI tools help you build dashboards. Harvest is an action engine. Every insight is designed to drive a decision: a lead created, a score updated, a budget shifted. If it doesn't lead to action, we don't build it.

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