Deliver leads your sales team will actually work
Stop sending garbage to sales. Hrvst combines intent signals into explainable scores with reason codes — then activates them directly in HubSpot.
Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.
Attribution explains clicks
not closed deals
You know what got clicked. You don't know what actually contributed to revenue.
Intent shows interest
not buying readiness
Signals everywhere, but no way to know who's actually ready to buy right now.
CRMs track outcomes
not causes
You see the result, but nothing explains why a deal moved or stalled.
higher close rate on scored leads
reduction in sales time on unqualified leads
faster lead-to-opportunity conversion
of reps say they trust the scores
Why your leads underperform
Bad Timing
You're reaching out when prospects aren't ready — or missing them when they are.
No Context
Leads arrive as names and emails. No signal on what they care about or why they're in-market.
Black Box Scoring
Your lead score is a number no one trusts because no one can explain it.
Explainable scoring your sales team will trust
No black boxes. Every score is built from three transparent components that your team can understand, question, and validate.
Fit
ICP match based on firmographics, technographics, and behavioral signals
Intensity
Engagement depth across channels — not just recency, but concentration of activity
Recency Decay
Time-weighted scoring that prioritizes recent signals without ignoring history
Your data lives in silos. Your tools optimize for vanity metrics. And every budget cycle becomes a political debate instead of an evidence-based decision.
Attribution explains clicks
not closed deals
You know what got clicked. You don't know what actually contributed to revenue.
Intent shows interest
not buying readiness
Signals everywhere, but no way to know who's actually ready to buy right now.
CRMs track outcomes
not causes
You see the result, but nothing explains why a deal moved or stalled.
Example Reason Codes
- 3 pricing page visits in 7 days
- Attended demo webinar + downloaded case study
- Multiple stakeholders from same account active
- High engagement velocity after cold outreach
- Returned after 30-day dormancy with high activity
Every score comes with receipts
When a lead hits a rep's queue, they don't just see a number — they see the specific signals that drove the score. No more "why is this lead here?" conversations.
Reason codes turn abstract scores into actionable context, so reps know exactly how to open the conversation.
Scores that do something
A score in a dashboard is useless. Hrvst pushes scores directly into HubSpot — creating leads, updating records, and triggering the right workflows automatically.
Lead Creation + Enrichment
When a contact crosses your threshold, Hrvst creates a lead in HubSpot with score, reason codes, and recommended owner.
Intelligent Routing
Route leads based on score tier, segment, or account ownership. No more round-robin for high-intent accounts.
Alerts + Sequence Triggers
Notify reps in Slack when scores spike. Automatically enroll high-score leads in priority sequences.
Ready to deliver leads sales will actually work?
See how Hrvst scoring works on your data.
